A more familiar framing: health and fever We discuss in my previous post, why stories are so important, and that the climate change or global warming story has tremendously failed to make us act urgently. Polls show that the concern about the topic is going down, while the greenhouse emissions and the biodiversity destruction seems unstoppable [2]. While scientist should work on better understanding this phenomenon and its consequences, it is also true that the implementation of the known solutions requires a better communication plan that leads to behavioral change [2]. It's not about the fact, is about the mind response to them The understanding of psychology is critical to run effective communication [2]. We need a framing that is not only scientifically sound, but that target the emotion and ultimately behavior. We need a wording that is meaningful (it is based on science: human caused global warming), impactful (it affects what is relevant for us: our health), and ac
A critical but constructive blog about AI and post growth social systems